Championship strugglers Huddersfield have launched a tailor-made funeral service for club's fans
The club have teamed up with Cheshire-based funeral plan specialists Avalon and created a promotional video
To promote their new service, they posted a YouTube video which featured Bill Shankly's famous quote
And for those who wish to be cremated, ashes can be scattered around the Huddersfield football pitch at the John Smith's Stadium.
The club have teamed up with Cheshire-based funeral plan specialists Avalon and to promote the service, they posted a YouTube video which featured Bill Shankly's famous quote.
Shankly is remembered for saying 'Football isn't a matter of life and death. It's more important than that' and the quote was used at the beginning of the promotional video.
According to the video, one million people in the UK have pre-paid funeral plans and the club are hoping to cash in on this with their latest commercial move.
Shankly (right) is remembered for saying 'Football isn't a matter of life and death. It's more important than that'
At £4, 195, fans can celebrate their life as a fan with a funeral package which includes a coffin in club's colours
TERRIERS FUNERAL PLAN INCLUDES:
Coffin in Huddersfield Town colours and club crest or traditional quality veneered coffin with home shirt and name printed on the back
Blue & white floral football bouquet with condolence card from Huddersfield Town
Smile Awhile Club song played at the funeral service
Free hire of the Radcliffe Suite function room for the wake (catering not included)
Ashes to be scattered around the Huddersfield Town football pitch
Announcement to be made at a Huddersfield Town home game and printed in the match day programme
In addition, the Terriers Funeral Plan will provide all the usual funeral director services that are required to conduct the funeral
Huddersfield commercial director Sean Jarvis told the Huddersfield Examiner: 'While many funerals remain quite traditional some are increasingly becoming a celebration of life, and that includes sporting interests, and we are often asked if people can use our branding in one form or another.'
'It's still a bit of a taboo subject but there's no reason why that should be. The only certain things in life are death and taxes and the sooner we start planning the better.
'Our commercial deal means the club receives a benefit from plans sold so even when Town fans pass on they can leave a small legacy to the club. This isn't for everybody but it's another service we can offer.'
Huddersfield have struggled in the Championship but secured a 2-0 win over rivals Rotherham on Tuesday